SEO SPECIALIST

Responsibilities:

• Optimize website content and structure for search engines. Implement best practices for meta tags, headers, URLs, and other on-page elements.
• Identify and address technical issues affecting website performance in search engines. Collaborate with web developers to implement SEO-friendly changes.
• Develop and execute content strategies that align with SEO goals. Create and optimize content for both users and search engines.
• Plan and execute effective link-building strategies to improve website authority. Monitor and manage backlink profiles, disavowing harmful links when necessary.
• Utilize tools such as Google Analytics, Google Search Console, and other SEO software to track and analyze website performance. Generate regular reports on key SEO metrics and provide insights for improvement.
• Keep up-to-date with changes in search engine algorithms and SEO best practices. Provide recommendations for adapting strategies to meet evolving industry standards.
• Conduct competitive analysis to identify strengths and weaknesses in competitor SEO strategies. Use insights to refine and enhance our SEO approach.
• Work closely with content creators, web developers, and marketing teams to ensure SEO strategies are integrated into broader marketing initiatives.
• Communicate effectively to educate and align teams on SEO goals and best practices.